Welcome to GADA
What is the Value of an Address
GADA’s contribution to a new journal on customer value published by Sage Publications, India.
Download this article for a primer on the history of the address, a short discussion of different studies/calculations which have been made of the address, some postal lore about addresses, and a call for policy makers to listen to the pain of the unaddressed.
AVAILABLE FOR DOWNLOAD – BIDDING CLOSES MAY 29…
Universal Postal Union Direct Marketing Advisory Board Call For Tenders
The key purpose of the research is to provide the UPU with in-depth, up-to-date and actionable market information through 25 case studies highlighting the direct marketing practices of key global retailers with examples taken from leaders in market-place, bricks and mortar and niche online retailers.
The research is also aimed at providing the UPU with analysis and guidance to assist them in selling direct marketing services to leading retailers in their markets and to provide a methodology which can be replicated in the future in other countries with the objective of generating additional market intelligence and case studies for a central UPU direct marketing research online library.
Bids due no later than May 29.
Executive Director’s Presentation
at Triangle’s World Mail and Express Americas Conference
February 24-26 in Coral Gables :
New Issue of Newsletter Will be Dispatched in June! Sign up to receive it directly by registering as a member!
This introduction to the process of cleaning international customer files is FREE.
It is by one of the foremost experts in the field and GADA member, Merry Law of WorldVu.
It unpacks the language of the discipline to help us understand what happens, and why.
Available: Special Report by GoCode of a geocoding project in Kolkatta (Calcutta) India.
Access to the newsletter and the site will in the future be restricted to those who have registered with us as a member or visitor. If you are not registered, please register in the form below or click here to avoid disappointment. There will be no charge. This site will continue to be free to access.
Additional interesting downloads:
UPU official list of Territories, countries subdivisions and interrelated data sets 2011.4List of territories, countries subdivisions (2195)
Information sheet on Territories, country subdivisions and interdependent data setsExplanation of List of Territories... (2676)
(It is highly recommended to download the information sheet, which explains the presentation and organization of the official list.)
VISIT OUR CALENDAR OF IMPORTANT EVENTS RELATING TO OUR WORK
Please send news of your corporate or association event to: email@example.com
We are now accepting membership applications. To learn about benefits, CLICK HERE
Our Business Plan, complete with membership information, strategic goals, and initial project outlines is now ready. To learn more about us, you may download it here:
For a membership application: GADA Membership Application Form (2241)
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