Hard Data…Data is not an “is” but a processBy
InfoCommerce’s Russell Perkins provides examples of projects undertaken by otherwise smart companies, like Apple, to build data-intensive projects, nifty data management projects to be sure, but forgetting that they have to feed the beast. Data is hard, ever-changing, short-lived in many respects, and expensive to get and load. The Universal Postal Union course I am now completing makes the point that a country can’t build their address system and forget it. It’s a living creature whose changes have to be recorded, and in a very few years that expense will vastly exceed the original investment. But, of course, the benefits to the society and the economy will be a gigantic multiple of the expense. The data from Denmark proves this.