Jan
10

Open letter to Google: Your “Go-Paperless” Campaign is Misleading

By

News.

Read this excellent, fact-based letter to Google which suggests their “Go Paperless” campaign for 2013 is not only self-serving, but misleading.  If you don’t know that more of the United States and Europe are now covered with forest than they were 100 years ago, then you should read this letter.

And is using the digital tools without environmental impact?  Quick – how long could you run a 60 watt light bulb with the energy Google uses to help you do 100 searches?  Is it (a) 30 seconds; (b) 2 minutes; (c) 20 minutes?   And how many people do you know who in the course of a week would do 100 searches?  So let’s say 10 people?

Well, your searches alone would run the light bulb for 20 minutes. You and your friends would light that bulb for 220 minutes, 3 hours and 40 minutes. That energy has to come from somewhere, perhaps a pile of coal or a nuclear generating facility.

Now, there’s nothing bad about that energy use.  The point is that the energy use is not free in terms of environmental impact.  And the second point is that this does NOT suggest doing the same task with paper is environmentally dangerous.

Read the letter.

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