Focus on – Hybrid Mail – A Nice VideoBy
This video is quite instructive and convincing regarding international hybrid mail. However, it has one thing wrong. It proposes that the destination post will do the printing and inserting. While we agree the posts should be permitted to do this, we think it is in the best interests of the market and consumers that mailers have a choice and be able to use other vendors if they wish. These vendors would of course have to be certified by some appropriate authority in the destination country as to professional capability, security, etc. It remains to be seen how the UPU discussions of this topic will proceed.
Providing for such choice would also enable posts who have not yet invested in hybrid mail printing and inserting equipment to join the network and begin to earn revenue without major investment in equipment and personnel training. Why enter the printing business if you don’t need to?
The Coalition continues to seek postal partners who would agree to a cross-border demonstration of hybrid mail in partnership with one or more companies to uncover what the issues will be. If your post is willing to move this industry along and be one of the two partners, please contact either of us.
Enrico Barboglio +39.348.7919415 firstname.lastname@example.org
Charles Prescott +1.914.533.0208 email@example.com