Forbes India Magazine – Return to Sender. SCANDALOUSBy
This study only confirms what every international mailer in the world knows already. I suspect that many Posts do also. Many Posts do not implement well their obligation under UPU rules to send back undeliverable mail which bears a clear return address in another country. This is a persistent problem which frustrates mailers and drives them away from the postal system. Indeed, the entire postal network. http://forbesindia.com/article/tuck-school-of-business/return-to-sender/35329/1
This subject bears discussion in the UPU and the formation of an action plan to determine why these delays occur, and how they can be reduced. Perhaps the Posts don’t care, but I can assure the reader that the mailers do indeed care.
The UPU was able to mobilize and in short order develop a course for countries to learn how to avoid revenue leakage. Surely the “problem” of identifying and returning undeliverable mail will be easier to solve. Best practices can be discovered, recorded, shared, and implemented in short order. Who will lead?
Who will support the Global Address Data Association in raising this at the UPU and asking for work to finally be done on this issue? If you will support this effort, send an email to email@example.com.