A Data Broker Offers a Peek Behind the Curtain – NYTimes.comBy
Acxiom’s decision to permit consumers to see a portion of the personal information it gathers about them should be received by both the privacy advocates and the marketing and data communities as a brilliant step. 400 million people in Europe have the legal right to see ALL of the data Acxiom might have on them if it did business there. In fact, they’ve had that right since adoption of the Data Protection Directive in the 1990″s. The world did not end then; it won’t here, either. And as the information industries in Europe and the US look more and more alike because of the growth of ecommerce and cross-border trade, business practices and the consumer protection laws will hopefully start to coalesce. If someone is going to make decisions about me based on data, I would much prefer that it’s correct. It would also be good if the FTC would bare its teeth and put some true meaning into the obligation of the credit bureaux to correct data.