Acxiom’s letting you see the data they have about you…kind ofBy
This excellent piece discusses just how little there was on the plate of goodies that Acxiom with great fanfare offered consumers last week with their offer to let you see “a portion” of the information they hold about us. So the sound we heard emanating from Acxiom’s press release was not the sound of ice floes in Hell. It was the sound of honey dripping from the data acquisition hives of the data industry.
300 million people in Europe have an enforceable legal right to see what this industry knows about them, and to correct errors. Isn’t it obvious from all the horror stories of mis-identification by these companies of responsible people that for this reason alone the citizen and consumer need enforceable rights at least for self-protection?
If data is king, what does that make the consumer? A serf? A pawn? At the end of the day, this goes to data accuracy and data hygiene, which is what this association is about. Companies dealing with personal information which those companies know is used to make life-impacting decisions affecting real human beings should be held to a “zero-errors” standard. And if the market won’t force them to do so, legislators must.