Apr
28

Dead Tree Edition: People vs. Computers: What’s the Best Way To Fix Bad Mailing Addresses?

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Dead Tree Edition: People vs. Computers: What’s the Best Way To Fix Bad Mailing Addresses?.

This article and the related comments reminds all of us that the address is a tricky little thing, and it gets itself mishandled with surprising regularity, even in one of the most technologically sophisticated postal systems in the world.

The question posed here is whether the carrier does the system more harm than good by delivering incorrectly addressed mail to the right person. Relying on “local knowledge” is, of course, the source of many stories of  long-lost friends and lovers being reunited and other heart-string pulling tales.

But, the fact is that with some kinds of mail, such as that magazine subscription or insurance invoice, the carrier’s kindness may result in harm down the road when a temp takes over and starts dumping the incorrectly addressed stuff in just anyone’s box.

In neither case does the mailer get a chance to correct his file on the customer. Maybe if the invoice isn’t showing up, or the magazine, the recipient (well, non-recipient!) will be inspired to contact the company.

And maybe that is the difference to be made – social mail versus business mail.

Tricky things, addresses.  They’re all right by themselves, but cause all sorts of headaches for everyone when they are wrong. But that doesn’t mean we don’t need them, as half of the world most definitely does. Please consider supporting GADA’s mission. Subscribe!

Categories : Addressing

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