Sep
09

25 Direct Marketing Statistics: Direct Mail Works | Compu-Mail | Compu-Mail

By

25 Direct Marketing Statistics: Direct Mail Works | Compu-Mail | Compu-Mail.

Yes, this is from a company that makes its living from mail. But, the data they present and the surveys they cit, are real.  The data shows that direct mail is cost-effective, welcome, diverse, flexible, targetable, and has a very loyal constituency from the postal systems’ point of view – communicators.  Even the digital young like direct mail.  92% of young shoppers say they prefer direct mail for making purchase decisions.

Direct mail can be made personal and speak to the individual.  Direct mail is also patient and a reminder – it sits there on the counter inviting the recipient to read it again, or to pay the bill of the person who sent it. And when the recipient is ready, it is captivating, personal and attention-retaining. Finally, it plays well with many of the new digital tools like QR codes and NFC.

Very nice list of good things about direct mail.  Worth a read.  And best wishes to Compu-Mail’s young intern Brenna Donovan, who researched and wrote the piece.

Categories : letter mail

Comments

  1. Thanks for sharing our article! We’re glad you liked it. 🙂

  2. Damon Za says:

    Thanks Charles for suggesting this.

  3. Do keep contributing!

Leave a Reply

Time limit is exhausted. Please reload the CAPTCHA.

VERIFY ADDRESS FORMATS

     VERIFY ADDRESS FORMATS

FREE FORMAT VERIFICATION
TOOLS - CLICK THE IMAGE

Where Are You From?

Where are the Visitors’ Servers? Our Global Visitors’ IP Addresses