25 Direct Marketing Statistics: Direct Mail Works | Compu-Mail | Compu-MailBy
Yes, this is from a company that makes its living from mail. But, the data they present and the surveys they cit, are real. The data shows that direct mail is cost-effective, welcome, diverse, flexible, targetable, and has a very loyal constituency from the postal systems’ point of view – communicators. Even the digital young like direct mail. 92% of young shoppers say they prefer direct mail for making purchase decisions.
Direct mail can be made personal and speak to the individual. Direct mail is also patient and a reminder – it sits there on the counter inviting the recipient to read it again, or to pay the bill of the person who sent it. And when the recipient is ready, it is captivating, personal and attention-retaining. Finally, it plays well with many of the new digital tools like QR codes and NFC.
Very nice list of good things about direct mail. Worth a read. And best wishes to Compu-Mail’s young intern Brenna Donovan, who researched and wrote the piece.