Print Bounces Back to the Top of Direct Mail MarketingBy
The Green Alliance, an environmental organization committed to sustainable forestry and responsible care of the environment, finds a resurgence in letter mail and catalog marketing. More people, consumers and marketers alike, are beginning to find that online marketing doesn’t cut it. Your mailbox won’t get hacked. There are no hidden viruses in a letter or catalog. No power grid failure will prevent you from reading a letter. No pop-up ads. And no spam box capturing messages you actually want.