Carriers and shippers can collaborate using data quality best practices to deliver e-commerce orders accurately and on timeBy
This industry-focused piece underscores the critical importance of an accurate and current address for everyone in the delivery value chain, from shipper to the guy leaving the truck and handing a parcel to the recipient. 113,000 changes of address in the US EVERY DAY. And the USPS has to get them right.
Well, the USPS does a pretty good job, and there are excellent vendors out there who will help you get it right, but we smell an opportunity for a a “direct look-up” opportunity for an industry leader who can build the infrastructure. The goal is real-time data-base look-up address validation through constant referencing to the primary sources of changes of address, and any other sources available. Which is to say that we’re drawn to the idea of not assembling large databases from multiple sources in one place, but building links to them and processing the data about an address available from all of them to select the most current and accurate, in the blink of an eye. Not “Big Data”, but “Big Collection of Databases”.
Picturing this in the international realm comes easy. There are ready-made “nodes” of data in each country. Moreover, many countries now won’t let “personal data” (a term without a standard definition, by the way) out of the country without individual consent. Since your parcel addressee probably has never heard of you, he probably won’t consent. But from a legal standpoint, in such a case, perhaps a “yes””no” query would give a carrier enough comfort with the address to proceed.
Such a project would take a very far-sighted firm to accomplish. Who would like to try?