Why retailers still bother to print catalogs | Marketplace.orgBy
Thought online retail would’ve killed off catalogs by now? Not so fast. Catalogs are among the most effective sales and loyalty retention tools known to the marketing world. Despite the USPS’s attempts to drive them out of business, catalogs beaver on to deliver solid ROI and loyalty, if you do it right. And “right” requires a plethora of personal information that fortunately Americans seem comfortable permitting businesses to use. What would be very interesting to know is whether Big Data analytic tools are being used more and more. There are some hints in this article suggesting it is so.