If you do direct mail, you must read this free white paper from Tension Envelope, the oldest and largest envelope manufacturer in the US, if not the world. From choice of envelope to copy writing and use of the envelope, the suggestions are practical and dead-on proven in over 100 years of direct mail development. Here in one place is everthing you need to know on this important subject.
The DMA’s research continues to show the effectiveness of direct mail, when properly done. This will show you how. Learner or old pro, you’ll benefit from the teachings.