May
27

Mongol Post adopts new national addressing system

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Source: Mongol Post adopts new national addressing system

We admit to being a bit sceptical about the viability of the what3words system as a “postal address”, and even as an “average person’s” geolocation system.  But Mongot Post is run by serious people who know what their weak points are and what they need to do.  So we are delighted to so a “full-blown” test of the system in a major postal system.

One doesn’t quite normally picture nomadic peoples needing postal service, but we don’t live there and the Mongol Post does.  When the customer “group” changes location, presumably there is a mobile phone in the group’s kit that enables them to obtain their new address, and they can share it with those who need it.

For the post, and for ecommerce merchants, this raises the whole problem of customer identification when they file a “change of address” form.  But then again, it’s no different from the current system, and in fact might be a bit more secure, come to think of it. The random thief might have a very, very hard time figuring out what your current address is in order to change it.  And of course if you move twice a year, he might as well forget it.

In a street address and number scenario, a thief only needs to get your name and address from your mailbox.  In the what3words scenario, there is no pubic display of the address.  But, everyone in the process must have a mobile phone, or, with time, a map with pretty fine granularity!

The what3words solution does create a problem for the analytics crowd and marketers and others trying to predict trends of many kinds. These “addresses” need to be physically “mapped”. A chain store trying to locate its new store needs to know where its likliest clients live. Security and police services need to be able to map crime events.  Schools must be located, and staffed, in accordance with “local” demographic circumstances.

But, given that the company “cut up” the globe into 57 trillion 3×3 meter squares, no doubt it can provide a physical map superimposed with the squares so those who need to “translate” or “locate” the what3words locations can do so.  So one somewhat wonders, in the developed world at least, is this an improvement?

Views and opinions are welcomed!

 

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