People
Steering Committee
Ali H. Bakheet is the GIS Director of Saudi Post. The GIS Department is responsible for residential postal addresses across Saudi Arabia. He is the Chairman of the UPU Address Work Group and of UPU Address Standard Group “S42”, a member of ISO TC211 (working on ISO 19160 Address Standard Project) and many other GIS, addressing and IT committees and groups. Ali’s efforts led Saudi Arabia to become one of the first countries to comply with the UPU’s S42 standard on address templating. He speaks in many summits, conferences and forums regarding his research and papers. He also represents Saudi Post and Saudi Arabia at international events.
Susan Barton is the Accenture Postal Industry Lead for Europe, Africa and Latin America. She is a qualified management accountant with fifteen years consultancy experience in the postal industry. She has worked with many of the leading international postal organisations providing support and advice across a broad spectrum of areas such as strategy development; quality of service improvement; operational performance; organisation design; strategic business planning; pricing and new product/ market development. She has worked with the UK Direct Marketing Association on their strategy and was an independent advisor to the National Postcodes Project Board in Ireland.
Emma Gooderham is Managing Director/CEO of two companies that develop and promote international address lookup software and services www.postcoder.com and www.worldaddresses.com for global businesses. Emma is a member of Royal Mail’s PAF Advisory Board representing UK SME’s in discussions about the management of PAF®. Emma also works with the UPU’s S42 Addressing Group to develop and promote international address templates to reduce undelivered cross border mail. The companies have developed a range of innovative tools to make it easy to integrate address lookup into any application, and output S42 formatted addresses to ensure mail gets delivered first time.
Merry Law, president of WorldVu LLC, oversees their publications, software, and worldwide marketing programs. She is editor of the authoritative Guide to Worldwide Postal-Code and Address Formats and designer of Accurate Worldwide Addresses software. She is a consultant on international databases and on direct marketing and works with firms and key executives to identify and overcome their barriers to international business. Merry frequently writes and speaks on international business and marketing topics.
Merry’s career in international marketing began at The Conference Board when she moved from its survey research unit to managing its marketing database. Following The Conference Board, she co-founded a company that created a cooperative international marketing database. Merry also worked with a corporate reorganization consultant and independently advised on international direct marketing for many years. While living in Europe, Merry was executive director of the Women On The Move conference in Brussels, Belgium, and part of the management team of a multi-national membership organization. On her return to the U.S., Merry resumed consulting on international direct marketing and assisted Direct International, Inc. with its conferences, Publishers Mulitinational Direct Conference and International Postal, Distribution and Fulfillment Conference, and publishing operations.
Merry has taught questionnaire design and basic methods of statistical analysis and has lectured on U.S. voting and politics at the university level. Merry is also co-author of A Travel Guide Through Children’s Literature.
Merry can be contacted at +1 410-522-4223 or mlaw@worldvu.com.
Joe Lubenow heads the postal consulting firm of Lubenow and Associates. He is directly
involved in international address standardization efforts including the Universal Postal
Union (UPU) S42 and S53 standards and ISO 19160. With Patricia Vivas, he co-edited
the UPU’s Addressing and Postcode Manual published in 2009.
A past chair of the USPS Mailers Technical Advisory Committee (MTAC), he is a lifetime
member of MTAC. He co-chaired MTAC’s Address Accuracy track in 2006-2007, and
led work groups on Presort Optimization and the Information-Rich Mailpiece Barcode.
From 2000 through 2008, he served as chair of the Postal Operations committee of the
Association for Postal Commerce (PostCom), and is a current Board member.
Joe has testified before the Postal Rate Commission (PRC) and its predecessor both for the
USPS and for industry in multiple postal rate cases on topics including address hygiene and
mail tracking. He can be contacted at lubenow@msn.com.
Graham Rhind has specialised for over 18 years in international address and postal code methodologies. He started by building the European database of Scitex SA in Brussels, and then became Research and Development Director forOTtS Groupin The Netherlands. He is now an independent consultant and owner of GRC Database Information, which offers a large number of services to his customers, to help them manage globalisation in the most efficient way, with the emphasis on quality. He has authored four books on database management, “Building and Maintaining a European Direct Marketing Database” (1994) , “Global Source Book for Address Database Management”(1998, updated twice annually) , “Practical International Data Management – A guide to working with global names and addresses” (2001) and “Better quality data from your web form – effective international name and address Internet data collection” (2009, free to download and use).He is also a regular speaker at conferences and seminars, and has developed a range of software and reference datafor optimal international address data standardisation, formatting, validation and de-duplication.
Pierre Rossouw is the National Senior Manager for Automation Engineering Systems for the South African Post Office. He is responsible for the Automation Strategy for the Mail Business and is also responsible for the management of capital projects concerning engineering and automation systems. He designed and developed the new postcode and addressing system for the South African Post Office. He also does related work for other countries in the Sub-Saharan African region. He was responsible for South Africa being recognised as one of the first sixteen countries to be compliant with UPU addressing standard S42.
Pierre has more than two decades of experience in a wide variety of manufacturing, service and mainly information-related businesses and industries. He has successfully completed several multi-million dollar multi-disciplinary engineering projects for several companies. He holds a Bachelors degree in Engineering and a Masters Degrees in Engineering Management from the University of the Witwatersrand, South Africa. His thesis was in Enterprise Resource Management Systems. He also holds other postgraduate qualifications in the information engineering field. He has published over thirty papers and two major works and is a regular institute conference speaker.
Joerg Schneider has been working in the address management industry for nearly 15 years.
After finishing his business diploma degree in Munich and Paris, he joined a consultancy for two years to gain experiences in controlling and marketing projects.
In 1997 he joined the start up like company Deutsche Post Adress, a Deutsche Post – Bertelsmann joint venture, having created the Germans Change of Address Database just before.
As an Area Sales Manager he built up the southern german sales team and changed to his current position in 2004, pioneering the international business.
Joerg is responsible for the PA Global business unit, which means International Sales, Worldwide Partnering, Business Development – heading for new countries and Marketing.
His vision is to offer better and faster international data quality solutions to international clients – helping them to let them stay in touch with their customers.
Elected to the UK Direct Marketing Association’s Roll of Honour in 2008, Alastair Tempest has been the Director General of the Federation of European Direct and Interactive Marketing (FEDMA) since 1997.
Alastair started his career with Independent Television in London. He moved to Brussels in 1980 to work for advertising, setting up the European Advertising Tripartite to lobby the European Commission and European Parliament.
He joined Reader’s Digest in 1992 and headed up the European office in Brussels. He then moved to the DM association, which has as its mission to promote, and protect direct and interactive marketing, which he headed up until 1997. In that year a new, larger, association, FEDMA, was set up and he became its Director General. He has lead up many projects for FEDMA, and has been the Chairman of the Pan-European Education and Advisory Committee since 2001. He writes and lectures extensively on direct marketing issues.
He is on the advisory editorial boards of International Journal of Database Marketing and the International Journal of Integrated Marketing Communications. He was on the editorial board of the International Journal of Advertising from 1986 – 2009.
Martin Turvey is President and CEO of Loqate Inc, a California based company specializing in Location Data Quality software with a focus on international addressing and other geographic elements. Martin was joint founder and former CEO of Global Address Inc based in Bristol, United Kingdom, an international address software company which was sold to Harte Hanks (HHS:NYSE) in 2006. Prior to Global Address, Martin was Sales Director for Listmaster, a pioneer in the UK address management market who, in partnership with AND of the Netherlands, was one of the first companies into the market with an international address management solution.
Martin has a high level of personal expertise in international addressing and in identifying and securing a wide range of sources for address reference data. His articles and white papers on international addressing have been published in a number of journals
Martins LinkedIn profile can be found at: http://uk.linkedin.com/in/mjturvey (including access to his global data quality blog)
